Whitecollars
Email Marketing Specialist
Reporting To: CEO
Location & Time Zone: Remote
Contract Type: Part Time
Company Overview
Our client operates a freelancing platform that connects freelancers with clients across a wide range of industries. The platform enables clients to post projects, hire talent, and manage workflows efficiently, while freelancers can discover opportunities, collaborate with businesses, and receive payments seamlessly.
They serve a diverse set of sectors, including e-commerce, retail, SaaS, and marketing, among others. In addition, the platform supports a broad spectrum of roles such as marketing experts, designers, creative professionals, developers, supply chain specialists, and many more—making it a comprehensive solution for both talent acquisition and project delivery across various business needs.
Job Summary
The Email Marketing Expert is responsible for managing, executing, and optimizing all email communication strategies, including newsletters, funnels, cold outreach, retargeting campaigns, and automated email flows for clients, freelancers, and internal marketing. The role focuses on building strong relationships with both freelancers and clients through data-driven, targeted, and personalized email campaigns. The goal is to ensure high deliverability, engagement, and conversion rates while maintaining a consistent brand voice and driving retention and growth.
Key Responsibilitie
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Develop and execute end-to-end email marketing strategies for lead generation, engagement, retention, cold outreach, and retargeting campaigns.
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Build and optimize email funnels and automated flows to ensure effective lead nurturing across clients and freelancers.
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Create high-performing, brand-aligned email copy and collaborate on visually optimized, conversion-focused templates.
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Implement segmentation, personalization, and behavioral targeting to deliver relevant and tailored messaging.
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Ensure strong email deliverability by maintaining list health and following best practices to avoid spam and improve reach.
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Track, analyze, and optimize campaign performance using key metrics, A/B testing, and data-driven insights for continuous improvement.
Requirements
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3+ years of proven experience in email marketing with a strong portfolio of successful campaigns.
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Strong expertise in email automation tools (e.g., Mailchimp, HubSpot, Klaviyo, ActiveCampaign).
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Excellent copywriting skills with the ability to write persuasive, conversion-focused email content.
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Solid technical knowledge of segmentation, personalization, and automated email workflows.
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Strong analytical mindset with experience in A/B testing, performance tracking, and data-driven optimization.
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Experience in cold outreach and retargeting strategies to drive engagement and conversions.
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Creative, detail-oriented, and highly strategic mindset.
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Strong ownership with the ability to thrive in a fast-paced environment.
Originally posted on Himalayas
To apply for this job please visit himalayas.app.
About this role & career path
Working in Egypt
Egypt, officially the Arab Republic of Egypt, is a country spanning the northeast corner of Africa and southwest corner of Asia via the Sinai Peninsula. It is bordered by the Mediterranean Sea to the north, Palestine and Israel to the northeast, the Red Sea to the east, Sudan and the Sahara to the south, and Libya to the west. The Gulf of Aqaba in the northeast separates Egypt from Jordan and Saudi Arabia. Cairo is the capital, largest city, and leading cultural centre, while Alexandria is the second-largest city and an important hub of industry and tourism. With over 107 million inhabitants,
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