Pavago
The Digital Marketing Manager will drive growth across both paid and organic channels, managing and optimizing campaigns across multiple platforms. The role requires a performance-driven and analytical individual with experience in digital marketing, paid acquisition, and funnel optimization.
Requirements
- 3+ years of hands-on digital marketing experience
- Strong experience managing campaigns across Google Ads, Meta Ads, LinkedIn Ads
- Proven ability to generate B2B leads and measurable pipeline growth
- Experience managing campaigns across multiple acquisition channels
- Deep understanding of PPC strategy, audience segmentation, retargeting, funnel optimization, attribution models
- Strong experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking
- Ability to independently launch campaigns, manage optimization, analyze performance, scale results
- Strong copywriting and conversion-focused messaging skills
Benefits
- Paid Ads
- Organic Growth
- Multi-Channel Performance Marketing
Originally posted on Himalayas
To apply for this job please visit himalayas.app.
About this role & career path
Working in Colombia
Colombia, officially the Republic of Colombia, is a country located in South America, with insular regions in North America. Colombia's mainland is bordered by the Caribbean Sea to the north, Venezuela to the east, Brazil to the southeast, Peru and Ecuador to the south and southwest, the Pacific Ocean to the west, and Panama to the northwest. Colombia is divided into 32 departments. The Capital District of Bogotá is the country's largest city hosting the main financial and cultural hub. Other urban areas include Medellín, Cali, Barranquilla, Cartagena, Bucaramanga, Pereira, Santa Marta, Cúcuta
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