Partner Marketing Manager

• Serve as the primary marketing point of contact for partner-side program managers within our authorized training partner ecosystems, including vendors such as Microsoft, AWS, and Cisco
• Build and maintain strong working relationships with partner marketing, channel, and program teams to ensure alignment on GTM requirements, promotional guidelines, co-branding standards, and content compliance
• Stay current on partner program changes, certification roadmap updates, and training requirement shifts — proactively communicating relevant changes to internal stakeholders across marketing and sales
• Represent us in partner marketing forums, business reviews, and

• Identify new co-marketing opportunities within existing partner relationships and advocate for our inclusion in partner-led demand programs, events, and content initiatives

• Develop and maintain partner-aligned marketing plans for each major training portfolio (e.g., Microsoft, AWS, Cisco), translating vendor program priorities and certification roadmaps into audience-relevant messaging and campaign themes
• Partner closely with the Director of Portfolio & Partner Marketing to ensure partner marketing plans are integrated into the broader portfolio strategy and support overall revenue goals
• Collaborate with Product Marketing Managers to develop compelling value propositions, messaging frameworks, and content assets for partner-branded training offerings
• Coordinate with the Content Marketing Manager to ensure partner portfolio content — including landing pages, course descriptions, promotional copy, and enablement materials — accurately reflects current program offerings and partner brand guidelines
• Ensure messaging consistency and compliance across all partner-facing and partner-co-branded marketing materials, subject to partner review and approval where required

• Work in close coordination with Regional Marketing Leaders across NAM, EMEA, and MEA to develop and localize demand generation programs that drive enrollment in partner-certified training courses
• Brief regional marketing teams on partner portfolio priorities, available MDF programs, and co-marketing assets — ensuring regional plans reflect both local market needs and partner program requirements
• Collaborate with Campaign Ops on campaign architecture, tracking, and reporting for partner-specific programs, ensuring consistent measurement and attribution across regions
• Support the Digital Marketing Manager and regional teams in identifying paid media, webinar, and event opportunities that can be funded through or aligned to partner MDF programs
• Monitor regional pipeline performance against partner portfolio targets, identifying gaps and working with regional sales and marketing leaders to adjust tactics accordingly

• Own the end-to-end management of Market Development Fund (MDF) programs across all active partner relationships, including fund requests, activity proposals, execution coordination, and claims submission
• Develop joint marketing plans and MDF proposals in alignment with partner program requirements, our business priorities, and regional sales input — ensuring funds are allocated to highest-impact demand-gen activities
• Coordinate with Regional Marketing Leaders, Campaign Ops, and Sales to execute MDF-funded programs on time and within partner-defined parameters
• Track MDF utilization, program performance, and ROI across all partner programs — maintaining accurate records and delivering reporting to both internal leadership and partner stakeholders
• Proactively identify opportunities to maximize MDF allocations and negotiate expanded program investments based on demonstrated performance and partner relationship strength

• Partner with regional Sales leaders and Account Executives to ensure partner portfolio priorities are reflected in account-level outreach, pipeline activity, and customer conversations
• Develop sales enablement materials specific to partner training portfolios, including talk tracks, competitive positioning, program overviews, and objection handling guides
• Participate in regular sales and marketing syncs to surface partner program updates, share campaign performance data, and align on pipeline priorities across regions
• Collaborate with the Customer Marketing Manager to identify re-engagement and upsell opportunities within existing accounts holding partner-aligned training agreements or prepay balances

• 5+ years of experience in partner marketing, channel marketing, or alliance marketing — preferably within the technology training, SaaS, or enterprise software ecosystem
• Demonstrated experience managing co-marketing programs and MDF relationships with major technology vendors such as Microsoft, AWS, Cisco, or comparable partners
• Strong understanding of authorized training partner program structures, certification ecosystems, and vendor GTM requirements
• Proven ability to build and maintain productive relationships with external partner stakeholders while simultaneously managing internal cross-functional coordination
• Experience working with regional marketing teams across multiple geographies, with an appreciation for localization nuance and market-specific demand dynamics
• Solid grasp of demand generation principles, campaign planning, and pipeline measurement — with the ability to connect partner investment to pipeline and revenue outcomes
• Excellent project management and organizational skills, with the ability to manage multiple partner programs and regional workstreams simultaneously
• Strong written communication skills with experience developing co-branded content, program briefs, and executive-level reporting
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo) and comfort working within structured reporting environments
• Experience in a B2B training, professional development, or certification-focused business is a strong plus

Originally posted on Himalayas