Spektra Systems
This is a remote position.
- Own the positioning, messaging, and value proposition of CSP Control Center.
- Develop compelling narratives for CSPs, Distributors, MSPs, and Cloud Providers.
- Create competitive positioning and differentiation strategies.
- Build sales enablement content including presentations, battle cards, case studies, product collateral, and customer stories.
- Translate complex product capabilities into clear business value for prospects and customers.
- Lead GTM planning and execution for all new product launches, integrations, features, and enhancements.
- Partner closely with Product and Engineering teams to understand roadmap priorities and launch readiness requirements.
- Develop launch plans, adoption campaigns, and customer communication strategies.
- Drive feature awareness, product adoption, and customer engagement initiatives.
- Leverage AI tools and platforms to improve marketing efficiency and performance.
- Use AI for content creation, campaign optimization, SEO, research, competitive intelligence, and audience segmentation.
- Experiment with emerging AI technologies and recommend innovative approaches to demand generation and product marketing.
- Build scalable AI-assisted marketing workflows.
- Experience with tools such as ChatGPT, Claude, Gemini, Copilot, Perplexity, HubSpot AI, and other AI-powered marketing platforms is highly desirable.
- Own demand generation campaigns across digital channels.
- Plan and execute campaigns across:
- Google Ads
- Microsoft Ads
- Retargeting platforms
- Email marketing
- Webinar programs
- Account-Based Marketing (ABM)
- Manage campaign budgets and optimize for:
- Pipeline generation
- Lead quality
- Conversion rates
- Customer acquisition cost (CAC)
- Marketing ROI
- Develop and execute content marketing strategies.
- Create blogs, whitepapers, eBooks, reports, videos, customer success stories, and executive presentations.
- Establish C3 as a thought leader in:
- Microsoft CSP
- Cloud Commerce
- Subscription Management
- SaaS Billing
- Azure
- AI in Cloud Operations
- Own organic growth strategy.
- Improve search visibility through:
- SEO
- AEO (Answer Engine Optimization)
- Content optimization
- Technical SEO collaboration
- AI search optimization
- Drive website traffic, engagement, and conversion improvements.
- Establish and manage marketing KPIs and reporting dashboards.
- Track campaign performance and pipeline contribution.
- Analyze customer acquisition funnels and recommend improvements.
- Measure and report marketing ROI to leadership.
- Work closely with:
- Product Management
- Engineering
- Sales
- Customer Success
- Leadership Team
- Act as the central marketing owner for all C3 initiatives.
- Ensure alignment between product roadmap, GTM activities, sales enablement, and customer adoption efforts.
- Collaborate with ecosystem partners, vendors, distributors, and technology alliances on joint marketing initiatives.
Requirements
Experience
- 4–8 years of experience in Product Marketing, Growth Marketing, Performance Marketing, or Demand Generation.
- Mandatory experience working in a B2B SaaS company.
- Proven experience marketing SaaS products with measurable business outcomes.
- Experience managing product launches and GTM programs.
- Experience with AI-driven marketing tools and workflows.
- Strong analytical and data interpretation skills.
- Excellent written, verbal, and presentation skills.
- Experience with marketing automation platforms and CRM systems.
- Ability to operate in a fast-paced, high-growth environment.
- Cloud Commerce
- Microsoft Ecosystem
- Azure
- AWS
- SaaS Platforms
- Cloud Marketplaces
- Subscription Management
- Billing & FinOps
- MSP/CSP Ecosystem
Originally posted on Himalayas
To apply for this job please visit himalayas.app.
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