Account Development Representative (ADR)

Sales at TRACTIAN

What You’ll Do

Responsibilities:

• Proactively prospect and generate new qualified business opportunities through structured outbound and inbound outreach activities.
• Research and identify target accounts, contacts, and buying signals to support effective pipeline development.
• Qualify inbound and outbound leads against defined criteria and schedule meetings for Account Executives.
• Use HubSpot CRM to track prospect interactions, manage activity, and maintain accurate pipeline and reporting data.
• Collaborate closely with Account Executives and Sales Engineering to align messaging, handoffs, and qualification standards.
• Analyze market segments, customer profiles, and outreach performance to continuously improve prospecting effectiveness.
• Participate in industry events, campaigns, and targeted initiatives to support new opportunity creation when applicable.
• Provide regular updates on outreach activity, pipeline contribution, and progress toward individual and team targets.

Requirements:

• 2+ years of experience in outbound prospecting, sales development, or business development, preferably within a B2B software, industrial technology, or SaaS environment.
• Demonstrated ability to generate qualified pipeline through structured outbound activities, including cold calling, email outreach, and account-based prospecting.
• Experience working toward clearly defined activity and pipeline targets in a performance-driven sales environment.
• Proficiency using CRM systems (e.g., HubSpot) to manage prospect interactions, track activity, and maintain accurate reporting.
• Strong communication and relationship-building skills, with the ability to engage professionally with a range of customer stakeholders.
• Experience using outbound prospecting and sales engagement tools such as Apollo, Lusha, or similar platforms (in compliance with local data protection regulations).
• Analytical and curious mindset, with the ability to quickly understand customer challenges and articulate value in early-stage conversations.
• Interest in long-term career development within sales, with the potential to progress into an Account Executive role based on performance.

Originally posted on Himalayas