Diamond Braces
Job Title: Director of Growth & Performance Marketing
Location: Remote (U.S. or International)
Compensation: $80,000 – $120,000 base + performance bonus tied to KPIs
ROLE MANDATE
Own patient acquisition and revenue growth across all locations.
This is a performance role.
Accountable for:
-
Leads
-
Conversions
-
Patient starts
Build and operate a scalable growth system across SEO, Google Business Profiles, CRM, and paid channels.
CORE ACCOUNTABILITIES
Lead Generation
-
Drive qualified leads (calls, forms, bookings)
-
Build predictable, scalable acquisition system
Conversion Optimization
-
Improve lead → consult → treatment start
-
Identify and fix funnel drop-offs
SEO & Local Search (GMB)
-
Own rankings and visibility across all locations
-
Increase calls and direction requests
-
Fix underperforming markets
CRM & Attribution
-
Ensure full funnel tracking (lead → start)
-
Build clear attribution model
-
Eliminate untracked leads
Paid Marketing
-
Scale ROI-positive campaigns
-
Cut non-performing spend immediately
Reviews & Reputation
-
Increase reviews per location
-
Build repeatable review acquisition system
Vendor Management
-
Manage SEO, development, and marketing vendors
-
Enforce KPIs
-
Replace underperformance
KPIs (NON-NEGOTIABLE)
-
Leads per location (weekly growth)
-
Conversion rate (lead → consult → start)
-
Cost per acquisition (CPA)
-
GMB calls and direction requests
-
Reviews per location (monthly growth)
-
Organic traffic growth
-
Revenue from marketing
REQUIREMENTS
-
Proven track record with measurable growth results
-
Strong expertise in:
-
SEO (technical + local)
-
Google Business Profiles
-
CRM systems (HubSpot preferred)
-
Conversion tracking and attribution
-
-
Data-driven decision maker
-
Ability to diagnose problems and execute quickly
-
Experience managing vendors and enforcing performance
SUCCESS DEFINITION
-
Weekly reporting tied to revenue
-
Consistent growth in leads and patient starts
-
Rapid correction of underperforming locations
-
Full visibility into marketing ROI
WORK ENVIRONMENT
-
Fully remote
-
Direct access to executive leadership
-
High accountability, execution-focused culture
Originally posted on Himalayas
To apply for this job please visit himalayas.app.
Working in United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic consisting of 50 states and a federal capital district, Washington, D.C. The 48 contiguous states border Canada to the north and Mexico to the south, with the semi-exclave of Alaska in the northwest and the archipelago of Hawaii in the Pacific Ocean. The United States also asserts sovereignty over five major island territories and various uninhabited islands in Oceania and the Caribbean. It is a megadiverse country, with the world's th
More jobs at Diamond Braces
Keep exploring on Get A Job.ai
Not quite the right fit? Your next opportunity is a click away.
- Browse all jobs
- More jobs by category
- Remote jobs you can do from anywhere
- Research typical pay for this role
- Set a job alert so new matches reach you first
- Upload your resume to apply faster
Hiring instead? Post a job and reach candidates searching right now.