Sr. Digital Marketing Specialist (Hybrid)

What You’ll Do

Lead SEO/AEO performance tracking and analysis

• Build and maintain the measurement framework for SEO and AEO performance — organic search visibility, AI engine mention rates, keyword rankings, content gap analysis, and attribution to pipeline.
• Translate performance data into clear priorities and recommendations, identifying where Smartsheet is winning, where we’re losing ground, and where the highest-value opportunities exist — and partnering with content and strategy teams to act on them.
• Track and analyze Smartsheet’s visibility across AI engine experiences (ChatGPT, Gemini, Perplexity, Google AI Mode/Overview) and bring insights that inform our AEO content and optimization approach.
• Stay close to algorithm changes, AI search trends, and competitive dynamics, and bring a current, informed perspective to the team’s planning conversations.

Support and strengthen paid media performance

• Conduct account audits across paid search and paid social channels — identifying structural inefficiencies, performance gaps, and opportunities to improve return on investment.
• Develop and execute testing strategies across ad copy, audiences, bidding approaches, and landing pages — with clear hypotheses, clean measurement, and results that feed into channel decisions.
• Partner with paid media leads as an analytical resource on complex performance questions, budget scenarios, and channel mix assessments.
• Manage the finance relationship across paid channels — including budget tracking, vendor invoice management, reconciliation, and reporting — ensuring accuracy and alignment with financial operations.

Inform decisions through clear communication

• Synthesize channel performance into concise narratives for senior audiences — turning data into something stakeholders can act on.
• Partner with marketing operations, analytics, and finance to ensure data infrastructure supports reliable, actionable measurement.
• Surface emerging opportunities and gaps proactively — and come with recommendations, not just observations.

What You Bring

• 8-10 years of experience in demand generation, performance marketing, or digital marketing — with meaningful hands-on experience across both paid media and SEO.
• Deep working knowledge of paid search and paid social platforms (Google Ads, LinkedIn Ads, Microsoft Ads) at a performance level.
• Strong SEO expertise — keyword research, competitive analysis, on-page optimization, content gap analysis, rank tracking — and a genuine understanding of how AEO and AI search are reshaping organic visibility.
• Proven ability to build performance frameworks and dashboards that connect channel activity to business outcomes, ideally including pipeline contribution.
• Experience managing financial processes across paid channels — budget tracking, reconciliation, vendor billing — and working directly with finance or operations partners.
• Strong analytical skills: comfortable working across large datasets, identifying what matters, and communicating it clearly to both technical and non-technical audiences.
• Excellent written and verbal communication in English, including experience presenting findings and recommendations to senior stakeholders.
• Comfortable operating independently in a global, cross-functional environment — good at navigating ambiguity and moving work forward without a lot of hand-holding.

You’ll Stand Out If You Have

• Experience with AEO-specific tools or AI engine visibility tracking (e.g., AirOps, Profound, or similar).
• Familiarity with B2B SaaS demand generation and MQL/pipeline attribution models.
• Working knowledge of SEMrush, Ahrefs, or similar platforms at a practitioner level.
• Experience working across paid and organic search in an integrated way.