Matchgroup
Role Overview
We are seeking a forward-thinking Senior Director of Consumer Communications to redefine how Match Group brands show up in culture across Asia. This is not a traditional PR leadership role focused solely on earned media volume, but a strategic position that shapes cultural relevance, drives conversation, and builds meaningful connections with our users.
This leader will shape and amplify culturally resonant narratives that connect deeply with Gen Z audiences — across social platforms, creator ecosystems, pop culture, emerging media formats, and evolving digital communities.
You will architect integrated storytelling strategies that transcend traditional press coverage, blending earned media, social-first storytelling, cultural partnerships, and community influence to drive relevance and brand meaning.
– Traditional PR KPIs: # of articles, Media reach, Tier 1 coverage
– Future-facing KPIs:
– Quality and impact of reach and coverage
– Cultural conversation penetration and narrative adoption
– Creator-led amplification and engagement
– Share of voice within priority platforms and ecosystems
– Depth of subculture and community ownership
What You’ll Own
To apply for this job please visit jobs.lever.co.
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