Senior Director, Brand & Strategic Marketing

Job Overview

We are looking for a Senior Marketing Leader to define and amplify Cobo’s global brand. In this role, you will turn complex technology, security expertise, and regulatory credibility into a clear, differentiated, and compelling story that resonates across markets.

Your work will extend far beyond traditional marketing: shaping executive messaging, driving go-to-market effectiveness, strengthening partner credibility, and building long-term trust with institutional customers. This role operates at an intersection of company strategy, product evolution, and market perception, with close partnership with the executive team.

Job Description:

Brand, Positioning & Category Strategy

• Define and continuously refine Cobo’s global positioning, value proposition, and category narrative
• Translate a complex product and regulatory landscape into clear, credible differentiation
• Build long-term brand authority and trust with institutional and enterprise audiences

Executive & Market Narrative

• Partner closely with the leadership team to shape external messaging and thought leadership
• Ensure consistency and discipline in how Cobo is represented across media, events, partnerships, and regions
• Elevate Cobo’s voice on security, custody, infrastructure, and industry standards

Strategic GTM Leadership

• Provide strategic direction for product launches, partnerships, and major GTM initiatives
• Ensure marketing execution is anchored in positioning and narrative, not just features or campaigns
• Act as a senior thought partner to Sales, BD, and regional leaders

Marketing Leadership & Governance

• Set global marketing priorities, success metrics, and operating principles
• Balance brand-building, demand support, and ecosystem presence with clear trade-offs

Market & Competitive Insight

• Own competitive and market intelligence at a strategic level
• Bring external perspective and customer insight into executive discussions and planning

Job Requirements:

• At least 12–18+ years of experience in B2B marketing, brand, or go-to-market strategy, with a track record of operating at senior leadership level
• Proven expertise in building, resetting, or elevating positioning for complex, technical, or infrastructure-driven businesses
• Strong strategic judgment and the ability to navigate ambiguity with confidence
• Executive-level communication and storytelling skills, with demonstrated success influencing stakeholders across organizations
• Experience in fintech, SaaS, or Web3; deep crypto knowledge is a plus but not required
• A collaborative mindset, comfortable partnering with product, strategy, and executive teams to drive business impact