Sr. Product Manager, CRM

Transform How We Manage Customer Relationships Globally

URUS is building a global CRM ecosystem to create a unified view of our customers, strengthen commercial execution, and support future growth across a diverse portfolio of businesses.

We’re seeking a Senior Product Manager, CRM to lead this transformation. This role will define the CRM vision, strategy, and roadmap while driving implementation, adoption, and continuous improvement across a global, multi-brand organization.

This is a unique opportunity to build a foundational business capability from the ground up and shape how customer relationships are managed across the enterprise.

What You’ll Own

• Define and execute the CRM product strategy and roadmap

• Lead a global CRM transformation centered on Salesforce, with integration to platforms such as HubSpot

• Partner with commercial, marketing, finance, and operational leaders to align business needs and priorities

• Translate business objectives into scalable product capabilities and user experiences

• Drive adoption, governance, and change management to establish CRM as the trusted source of customer information

• Collaborate with implementation partners and internal teams to deliver phased releases and ongoing enhancements

• Measure success through adoption, business outcomes, and continuous product improvement

What Success Looks Like

• CRM becomes the single source of truth across the organization

• Strong adoption across business units and regions

• Improved customer visibility, data quality, and commercial effectiveness

• Scalable processes and technology that support future growth

What You’ll Bring

Required

• Bachelor’s degree or equivalent experience

• 5+ years of experience in product management, CRM, enterprise systems, or related disciplines

• Experience leading CRM implementations, digital transformations, or large-scale business technology initiatives

• Strong stakeholder management and cross-functional leadership skills

• Ability to translate complex business needs into actionable product solutions

Preferred

• Salesforce experience, including Sales Cloud and/or Service Cloud

• Experience with HubSpot or marketing automation platforms

• Experience operating within multi-brand or global organizations

• Familiarity with CRM automation, AI-enabled capabilities, and modern customer engagement platforms

• Experience driving organizational adoption and change management

Work Environment

This role may be based remotely or in a hybrid environment depending on location. Periodic travel is expected to support workshops, stakeholder alignment, and global implementation activities.

Why Join URUS?

This is more than a CRM implementation. It’s an opportunity to define and scale a critical enterprise capability that will influence how we engage customers, make decisions, and grow our business globally.