Vertical Marketing Senior Lead

You’ll report directly to the VP of Marketing and work cross-functionally with teams across Sales, Product Marketing (PMM), Performance Marketing, Lifecycle, Content, and Events to bring integrated vertical campaigns to life.

What You’ll Do:

• Set vertical strategy: Each quarter, identify priority verticals with sales leadership and design the multi-channel motion against each one.
• Orchestrate 1-to-few campaigns: Run integrated campaigns across paid, lifecycle, content, ABM, and events, targeting a few hundred named accounts per vertical.
• Co-own pipeline with sales: Embed in the GTM rhythm. Run weekly pipeline reviews. Build feedback loops to ensure lead quality.
• Develop vertical assets: Partner with PMM and Content to commission the case studies, decks, and outbound assets reps need to win.
• Measure what matters: Own sourced and influenced pipeline within your verticals. Report weekly to the VP Marketing.

Who We’re Looking For:

• 8+ years of experience in B2B SaaS marketing, with a proven track record of owning vertical, segment-specific, or ABM-driven demand generation programs, is a must.
• Hands-on expertise across multiple demand channels, including paid media, lifecycle marketing, sales enablement, and events. You know how to scope the work, apply current best practices, and identify when something isn’t working.
• Strong track record of partnering closely with sales to co-own pipeline generation — not simply passing leads over the fence.
• A true 0-to-1 builder who prefers creating systems and playbooks from scratch over inheriting established ones. Comfortable operating with ambiguity and a broad mandate.
• Highly outcomes-oriented and commercially minded. You measure success in pipeline generated and revenue closed, not vanity metrics.
• Direct, collaborative, and intellectually rigorous. You bring analytical thinking, welcome feedback, and know when to challenge assumptions constructively.
• An exceptional cross-functional collaborator who builds trust quickly across teams and geographies, communicates proactively in async environments, and brings structure and rigor without creating friction.

At AfterShip, we know great talent doesn’t always fit every requirement. If you’re passionate about our mission and believe you can make an impact, we encourage you to apply.

Why You Should Join Us:

• Great Place to Work Certified: We’ve been recognized for our inclusive, values-driven culture that celebrates diversity and collaboration.
• Innovative & Inclusive Culture: Started by our software engineer-turned-CEO, AfterShip is built on curiosity, creativity, and collaboration. We’re a passionate, global team of problem solvers who put egos aside to innovate together. We take immense pride in fostering a culture that’s inclusive, which has allowed us to surround ourselves with the industry’s most talented professionals.
• Ambitious Mission with Real Impact: Join us in transforming eCommerce by making buying and selling easier for everyone. It’s one of the most dynamic spaces in tech, with limitless opportunities to innovate and grow.
• Thrive & Grow: There’s no ceiling to what you can achieve or learn here. We’re committed to empowering your career while advancing together as a company.
• Flexible Work Setup: We’re a remote-first team, meaning by default that employees work from home or on a hybrid-flexible basis in our hub locations (i.e., Toronto, Austin, Barcelona). You’re empowered to choose a work setup that works best for you and your team. With flexible hours depending on your time zone, you’ll be able to have a schedule that fits your working style and the requirements of your role.

Perks:

• Competitive compensation
• Remote-first work setup
• Healthcare coverage offered from day 1
• Retirement plans including company match
• Unlimited PTO
• Annual learning & wellness benefit
• Monthly book perk
• Career progression & professional development

Salary range for this role: USD$128,000 – USD$150,000