Directive
Directive Consulting is seeking a Paid Media Strategist to join their team in Canada. The successful candidate will be responsible for creating and managing custom client strategies, communicating with clients and internal stakeholders, and executing Paid Media deliverables. The role requires 3+ years of experience working at a performance/digital marketing agency, experience with B2B SaaS/tech clients, and expertise in paid search and paid social advertising campaigns.
Requirements
- Oversee and lead a collection of Paid Media accounts
- Serve as direct support to client contacts
- Weekly communication with any vendors or operational partners
- Drive referrals via client relationships and professional network
- Build strategies for clients each quarter
- Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels
- Deeply understand client positioning and unique value propositions
- Confirm lead routing is accurate within a CRM
- Understand the value of Programmatic campaigns
- Responsible for personal productivity and utilization
- Work directly with Associate Director to ensure internal and client goals are being achieved
- Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads
Benefits
- Set living wage
- Medical, dental, vision plans, disability, and life insurance coverage
- Access to certified therapists through Spring Health, membership to Headspace
- Gympass
- Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 – January 1), Paid Parental Leave
- Traditional and Roth 401(k) with a 3% company match
- Annual bonus based on tenure
- Annual Anniversary Trip with peers and executive leadership for fun and entertainment!
Originally posted on Himalayas
To apply for this job please visit himalayas.app.
About this role & career path
Working in Canada
Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the second-largest country by total area, with the longest coastline of any country. Its border with the United States is the longest international land border. The country is characterized by a wide range of both meteorologic and geological regions. With a population of over 41 million, it has widely varying population densities, with the majority residing in its urban areas and large areas being sparsely populated. It
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