Pavago
We are seeking a highly skilled Paid Ads Specialist to lead, execute, and optimize digital advertising campaigns across platforms like Google, Meta, LinkedIn, and others.
Requirements
- Strategy & Planning: Develop and execute comprehensive paid advertising strategies aligned with business goals.
- Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other relevant channels.
- Research and define audience segments, keywords, and targeting opportunities.
- Work closely with marketing leadership to forecast budgets and performance expectations.
- Campaign Management & Optimization: Create, test, and optimize ad creatives, copy, and landing pages for maximum impact.
- Continuously monitor campaign performance and make adjustments to improve CTR, CPC, CPA, and ROAS.
- Implement A/B testing and conversion rate optimization tactics to improve results.
- Leverage automation tools and dynamic campaign features (such as Dynamic Search Ads and Performance Max).
- Collaboration & Coordination: Partner with content, design, and analytics teams to ensure cohesive campaigns.
- Align paid media efforts with broader marketing and brand initiatives.
- Manage relationships with platform representatives and stay updated on new advertising features.
- Analytics & Reporting: Track and analyze campaign performance, identifying trends and areas for improvement.
- Prepare weekly and monthly reports highlighting key metrics, insights, and recommendations.
- Use data-driven insights to refine audience targeting, creative strategy, and channel allocation.
Benefits
- Company is not explicitly listed, but presumably a competitive compensation package
- Telecommute option
- Flexible working hours
Originally posted on Himalayas
To apply for this job please visit himalayas.app.
About this role & career path
Working in Colombia
Colombia, officially the Republic of Colombia, is a country located in South America, with insular regions in North America. Colombia's mainland is bordered by the Caribbean Sea to the north, Venezuela to the east, Brazil to the southeast, Peru and Ecuador to the south and southwest, the Pacific Ocean to the west, and Panama to the northwest. Colombia is divided into 32 departments. The Capital District of Bogotá is the country's largest city hosting the main financial and cultural hub. Other urban areas include Medellín, Cali, Barranquilla, Cartagena, Bucaramanga, Pereira, Santa Marta, Cúcuta
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