AbbVie
The Regional Marketing Manager is a key member of the Marketing Team, responsible for supporting thought leader injector training and development, engaging with External Experts, and driving Peer-to-Peer education.
Requirements
- Develop region customer engagement plan that supports best-in-class injector training and education and ensuring optimal patient experience with clinical outcomes.
- Manage and support Speaker Bureau within assigned area.
- Engage with regional/local EEs, emerging leaders, and state/local society leadership within assigned region to gather insights for key business questions that support marketing strategy, resource optimization, and tactic development to drive brand performance
- Identify and recruit faculty and attendees for national program launches and speaker training
- Consult with HCPs on peer-to-peer content development
- Provide training on HCP led educational and injector training content updates
- Uncover region speaker programming opportunities based on local market dynamics
- Provide guidance on speaker selection and content to align speaker to audience
- Collaborate with portfolio Marketing Teams on Neuroscience External Expert Engagements
- Lead and/or co-lead congress planning and EE engagements within assigned region
- Identify key EEs for conference product theaters and other injector training opportunities at meetings and events
- Coordinate execution of all conference elements across appropriate internal stakeholders and agency support
- Market Insights Analysis
- Marketing lead for field competitive insights for the assigned region to help inform strategy and brand planning execution
- Understand objectives and key business insights for advisory meetings, identify and recruit appropriate HCP targets for participation, attend and/or assist in ad board facilitation
- Responsible for understanding a specific geographical region’s market drivers, competitive landscape, and provider dynamics
Benefits
- Paid time off (vacation, holidays, sick)
- Medical/dental/vision insurance
- 401(k)
Originally posted on Himalayas
To apply for this job please visit himalayas.app.
Working in United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic consisting of 50 states and a federal capital district, Washington, D.C. The 48 contiguous states border Canada to the north and Mexico to the south, with the semi-exclave of Alaska in the northwest and the archipelago of Hawaii in the Pacific Ocean. The United States also asserts sovereignty over five major island territories and various uninhabited islands in Oceania and the Caribbean. It is a megadiverse country, with the world's th
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