Petra Brands
Company: Petra Brands
Role type: Freelance, contract, or full-time depending on candidate fit
Location: Remote
Hiring priority: Strong direct-to-consumer paid ad experience, proven creative output, and portfolio evidence
Role Summary:
Petra Brands is seeking a Performance Ad Creative Designer to spearhead high-volume, high-converting creative production for our DTC paid media campaigns. This is not a traditional “brand-focused” role; we are looking for a direct-response specialist who understands that design must sell, communicate instantly, and adapt based on performance data.
The ideal candidate bridges the gap between high-level visual taste and fast execution, producing both native-style (organic, problem-led) and polished, structured ads. You should be comfortable using AI tools to scale creative output and have a deep understanding of hooks, customer pain points, and platform-native formats.
Core Responsibilities:
- Design static ad concepts and rapid variations for Meta, TikTok, YouTube, and Native placements.
- Translate brand assets and customer pain points into ads designed to test specific hooks and buying desires.
- Create “Native-style” ads (UGC-inspired, problem-led, organic feel) and “Designed” ads (benefit-led, comparison charts, product-focused layouts).
- Work from lean briefs to identify unique angles, creating “advertorial-style” thinking without requiring excessive direction.
- Use creative testing data to refine winning concepts and sunset underperforming visuals.
What We Are Looking For
- Proven experience working with consumer brands (Health, Wellness, Beauty, or Fitness is a major plus).
- A showcase of actual paid social ads rather than just general branding or web design.
- Ability to discuss creative performance in the context of ROAS, CTR, and CPA.
- Fluency in using AI tools to increase speed, volume, and creative range.
- An understanding of what feels “natural” in a social feed vs. what feels like an overproduced commercial.
Originally posted on Himalayas
To apply for this job please visit himalayas.app.
Working in Mexico
Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America and borders the United States of America to the north, and Guatemala and Belize to the southeast; while having maritime boundaries with the Pacific Ocean to the west, the Caribbean Sea to the southeast, and the Gulf of Mexico to the east. Mexico covers 1,972,550 km2, and is the thirteenth-largest country in the world by land area. With a population exceeding 134 million as of 2026, Mexico is the tenth-most populous country in the world and is home to the largest number o
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