Growth Marketing Manager – remote LATAM

Growth Marketing Manager (Full-Time, Remote LATAM)

Our client is an established outdoor consumer brand with a strong presence across subscription, e-commerce, and major retail channels. Founded over a decade ago, the company pioneered its category and now reaches millions of customers through national retailers and direct-to-consumer platforms. The business is focused on building a lean, profitable, and sustainable growth model, driven by strong fundamentals and measurable impact.

Position Overview

Own day to day execution and optimization of paid media for a subscription ecommerce company that is scaling its growth marketing function. Primary focus is Meta, with potential expansion into Google/Bing. This person needs to walk into an account that needs structural improvement and impose order.

Core Responsibilities

• Take full ownership of Meta Ads account: restructure campaigns, consolidate to CBO, clean audience targeting, fix exclusion lists, and establish a sustainable account architecture

• Execute a structured creative testing framework with defined pass/watch/kill thresholds and documented results

• Monitor and optimize toward blended ROAS targets (current floor: 2.0x, target: 2.5x) while scaling spend

• Produce weekly channel performance reports with spend, ROAS, CPA, CTR, CVR, and creative performance breakdowns. Reports must include analysis, not just numbers.

• Manage audience exclusions, customer match lists, and lookalike builds. Proactively maintain list freshness rather than waiting to be asked.

• Coordinate with creative team and external agencies on asset needs, providing performance data to inform what gets produced next

• Flag performance anomalies, budget pacing issues, tracking discrepancies, and attribution problems proactively

• Diagnose post click conversion issues by connecting ad platform data to landing page and checkout performance

• Maintain campaign naming taxonomy and organizational standards across all accounts

What Makes You the Right Fit

• You impose order without being asked. When you inherit a messy account, you know where to start and you move fast—without waiting for a roadmap.

• You’re analytical but action-oriented. You don’t just surface numbers; you know what they mean and what to do next.

• You close the loop. Performance data informs creative, creative informs spend, and nothing falls through the cracks because you built the system that catches it.

• You’re proactive, not reactive. Anomalies, pacing issues, and tracking discrepancies get flagged before leadership notices them.

• You communicate clearly and coordinate well—with creative teams, agencies, and leadership—without needing to be managed.

Requirements

• Minimum 3 years hands-on experience managing Meta Ads at $10K+ weekly spend

• Demonstrated understanding of CBO structure, campaign consolidation, and audience segmentation on Meta

• Experience with conversion tracking setup and debugging (Meta Pixel, CAPI)

• Understanding of attribution models and the ability to explain why platform reported ROAS differs from blended ROAS

• Experience managing creative testing at scale (3+ new assets per week) with a structured kill methodology

• Track record of inheriting underperforming or disorganized accounts and turning them around

• Proficiency in Excel/Google Sheets for performance analysis

• Strong written communication in English for reporting and cross team coordination

Preferred Skills

• Experience managing Google Ads (Search, PMax, Shopping, Display, YouTube/Demand Gen)

• Experience managing Bing/Microsoft Ads

• Experience with Google Tag Manager or server side tagging (Addingwell)

• Experience with conversion tracking setup and debugging (Google Tag, Enhanced Conversions)

• Experience in D2C subscription or ecommerce

• Experience with Shopify, Klaviyo, or Recharge integrations

• Experience with Source Medium or similar analytics reporting tools

• Experience with TikTok Ads

Originally posted on Himalayas