Winona
We are looking for a strategic and data-driven Lifecycle Marketing Strategist to own and evolve our end-to-end lifecycle marketing strategy, focusing on building scalable customer journeys that drive engagement, retention, customer satisfaction, and long-term business growth.
Requirements
- Define lifecycle strategy across prospect, onboarding, engagement, retention, and winback
- Own and optimize channel strategy across email, sms, chatbots, direct mailers, and in-app push notifications.
- Define messaging framework and narrative strategy that guides channel copy
- Design and optimize end-to-end customer journeys and key touchpoints
- Build segmentation frameworks and personalization strategies using behavioral and predictive insights
- Establish a testing roadmap and experimentation strategy to improve performance
- Define KPIs, analyze trends, and translate data into actionable insights
- Design lifecycle automation architecture to support scalability and efficiency
- Partner with Product, Data, and Growth teams to align lifecycle efforts with business goals
- Review and assess department tools to determine best fit
- Own LCM competitor and industry research
- Manage end-to-end ownership of the customer lifecycle strategy and overall journey design
Benefits
- Unlimited paid time off
- Paid non-working holidays per country of residence
- Pro-rated 13th-month bonus in select regions
- Referral bonuses
- Financial support for online courses
Originally posted on Himalayas
To apply for this job please visit himalayas.app.
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